Ridgeback goes underground
One of Ridgeback's Tube ads (Ridgeback)
UK urban bike specialist Ridgeback is attempting to persuade London underground commuters to abandon their subterranean transit habits in favour of cycling with a series of ads running in across the capital's tube network.
The 2000 train carriage adverts are aimed at the three million people who use the network daily and the hope is that they will help turn weary Oyster Card users into refreshed and energized bike riders.
Timed to run during peak season, the ads emphasise both the health and the financial benefits of commuting by bike as well as presenting cycling as welcome alternative to the cramped, hot conditions synonymous with tube travel during the summer months.
The campaign begins on 2nd June, is linked to the website and also includes a free light set offer.
User Comments
There are 3 comments on this post
Showing 1 - 3 of 3 comments
-
davidlove
Posted Thu 29 May, 6:16 pm UTC Flag as inappropriate
Great idea. I've always thought that the main reason why cycling has such low status is because there's so little brand recognition.
We're far more likely to say "I was cut up by a BMW" than "I was cut up by a Cannondale".
So, kudos to Ridgeback. Getting bike brands better known will help greatly to normalise cycling and attract more bums to saddles.
-
AndyManc
Posted Sat 31 May, 11:44 am UTC Flag as inappropriate
Rail and cycle is the perfect 'green' combo , we also need a cycle initiative to provide facilities ( and storage space ) on the railways.
-
Super Fatty
Posted Wed 4 Jun, 7:45 pm UTC Flag as inappropriate
I like the advert but I still would not buy a Ridgeback.
- 1
Post this story to: