A new bike shop has opened its doors in Soho, London. Co-owned by former UK mountain bike champion and general legend Rob Warner, Soho Bikes is a full-service bike store complete with its own café and workshop.
Billed as a fresh take on London's cycle café scene, Soho Bikes sets itself apart from the norm by appealing to commuters and mountain bikers alike.
The shop carries a selection of commuter and mountain bikes that have been cherry-picked from a host of brands, many of which – such as Cotic and Genesis bikes – aren't a familiar sight on UK shop floors. Soho Bikes also stocks mountain bikes from the likes of Giant and Santa Cruz, with high-spec demo bikes on hand for test rides.
There's also a workshop facility that offers all the usual servicing and repairs, plus equipment for more complex work such as hydraulic brake and suspension overhauls.
Coffee and bikes, what's not to like?
There's bike kit on offer from Shimano, SRAM, Schwalbe, Hope, GoPro, BOS, RockShox and more. Men’s and women’s helmets and clothing are also available from Giro, FiveTen, Troy Lee Designs and Madison.
And it there's one thing – other than bikes – that unites riders, it's coffee! Soho has a full team of baristas, and caffeine hits are delivered alongside a big screen that'll show all of the year's best two-wheeled action.
Soho Bikes is located at 26 Berwick Street, Soho and is open from 8am to 8pm on weekdays, 10am to 7pm on Saturdays and 11am to 6pm on Sundays. Keep up with the latest from the shop via its twitter page.