Rose Bikes sponsor What Mountain Bike Dirt Crits at BikeRadar Live 2010

German brand gets dirty at Brands Hatch

New-to-the-UK Rose Bikes will be sponsoring the What Mountain Bike Dirt Crit races at the UK's ultimate bike festival, BikeRadar Live at Brands Hatch on 10-11 July.

Powered by Rose Bikes – who will be stumping up additional prizes –  the team will be working hard to make sure that these fast and fun races have a great atmosphere, along with riding great trails. There'll be music, spot prizes, and a great atmosphere to get you at ease to enjoy riding your bike – however fast or slow you want.

"I think the Dirt Crit's going to be a really exciting addition to BikeRadar Live this year," says Mr Rose UK, Andy Mayne, "With the Dirt Crits offering a challenge to all riders and ages, it's an event that Rose bikes just had to be involved in. It's all about enjoying the ride and that fits perfectly with our range of bikes, and the thinking behind the family-run brand. Rose is really looking forward to it!"

Dirt Crit racing is just one part of the fast and furious bike duelling to be had: there'll also be the What Mountain Bike Hot Laps where you can pit your speed skills against the clock in order to beat the time of some of mountain biking's stars. Points will be awarded to riders riding in the What Mountain Bike Dirt Crits, in the day hot laps (on either Saturday or Sunday), and the night-time Hot Lap. The riders in each category with the highest cumulative points tally will win the overall What Mountain Bike Omnium title.

BikeRadar Live isn't just about the Dirt Crits though – there's something for everyone whatever kind of riding you do. There's the Cycling Plus Sportive, MBUK Eliminator (where the world's top riders including Steve Peat will fight it out), a massive expo area, skills and mechanical workshops, riding demos, cycling film festival, music and much more.

For more about Rose Bikes go to www.rosebikes.co.uk and for more information or to book tickets for BikeRadar Live, go to www.bikeradar.com/live

BikeRadar Live will be held at Brands Hatch in Kent on July 10 and 11.

As well as the Mountain Biking UK dual slalom and dirt jump competition, BikeRadar Live, Britain's biggest bike festival, has a host of events to cater for every kind of rider.

Tickets start at £15 for a day pass, with £25 for a weekend pass, including camping. You can bring a caravan or camper van for no extra charge.

Group entry for four people works out at £10 to £12 per head, per day. Get the best deals by booking in advance. You can book three ways:

Gates open at midday on Friday July 9 for campers, with onsite action kicking off at 5pm. Onsite parking is free and there's a 24hr secure bike lock.

Get more details here

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