It features a revised CNC-machined linkage, which is said to be both lighter and stiffer, a tapered (1.5-1-1/8in) head tube, and Fox suspension front and rear.
The model shown here is the range-topping Ariel 3, with Shimano XT drivetrain, Race Face Evolve chainset and Respond finishing kit, Deore M595 disc brakes, Syncros DS28 rims, Maxxis Larsen TT/High Roller tyres and a Fizik Gobi XM saddle. RRP is £2,599.99.
The lower spec Ariel 2 comes in at £2,099.99 and the basic Ariel 1 at £1,599.99. Designed in Britain and made in Taiwan, delivery of the first production bikes is expected at the beginning of April.