Scott USA launched its new website, including a "Spin 360º" function, allowing viewers to spin the featured product to view all angles, as well as an improved navigation system and a zoom function.
"We find most bike consumers do their comparisons online these days," Scott Montgomery, Scott USA's North American general manager. "It's important to give as much information as possible on the web in a format that engages the user and is easy to use. [We've added] a click 'find/buy' button on each product page; this puts the customer directly in touch with a retailer who carries the product and leads out the Scott dealer for a sale."
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