Sea Otter: Kinetic Koffee partnering with Trips For Kids

Raising funds for disadvantaged kids programming

Kinetic Koffee and Trips for Kids will be partnering to raise funds by selling a limited edition coffee at the Sea Otter Classic at Laguna Seca Raceway in Monterey, California April 17-20, 2008. Half of the proceeds from each bag will go directly to Trips for Kids to help fund their programs.

"I'm really proud to be partnering with a great organization like Trips for Kids," said Mark Ritz, Kinetic Koffee's general manager. "We've been in conversation for some time, and the Sea Otter Classic is a perfect venue to raise public awareness of the program, with over 10,000 participants and 50,000 spectators attending."

Marilyn Price, founder and director of Trips for Kids, said: "We have always admired Kinetic Koffee's mission since their inception to give back to the cycling community and are honored to have been asked to participate with them at the Sea Otter.  We'll be visiting their booth often and hope all those attending the Sea Otter will drop by." Kinetic Koffee will be in booth #825 at the event.

Trips For Kids helps disadvantaged kids discover the joy of mountain biking. Operating in the United States and Canada, opening the world of cycling to at-risk youth through mountain bike rides and Earn-A-Bike programs. The more than 60 Trips For Kids chapters combine lessons in personal responsibility, achievement and environmental awareness through the development of practical skills, and the simple act of having fun.

Kinetic Koffee Company is a gourmet micro roaster, located in Arcata, California that specializes in super-premium coffees from around the world. Their products are sold in bicycle shops, outdoor stores, and grocers throughout the country. Kinetic Koffee contributes 10 percent of its net profits to outdoor and cycling non-profits.

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