Shimano's new drivetrains at BikeRadar Live 2010

By BikeRadar | Monday, Mar 22, 2010 3.30pm

Shimano will have a huge expo area at BikeRadar Live this summer where visitors can try out their latest technology – including new versions of their groupsets.

Shimano will be at the show courtesy of UK distributors Madison, who have also hinted about previewing some other new products, to be confirmed nearer the event.

Madison will have their own 'village' within the festival where products from major brands including Commencal, Cervelo, Genesis, Saracen and Ridgeback can be seen and demoed.

They'll also be bringing along the Animal Commencal team of Dan, Gee and Rachel Atherton – who'll be looking to clean up in the racing after Gee's win in the Mountain Biking UK Eliminator dual slalom last year – and sponsoring the bike lock-up area with Kryptonite locks.

Madison didn't exhibit at the event in 2009 but marketing director Will Fripp checked it out and was so impressed that he was determined to attend this year. "We're really excited about BikeRadar Live and think it promises to be a ‘must attend’ cycling event in this year’s calendar," he said.

"We'll be there in force with expo and test bikes from Shimano, Genesis, Cervelo, Commencal, Saracen and Ridgeback as well as a general expo zone showing a selection of products from within the Madison portfolio of brands like Garmin, Giro, Bell, Kryptonite, Elite, Blackburn, DT Swiss and Park Tool – the list goes on!"

BikeRadar Live takes place on the weekend of 10-11 July at Brands Hatch in Kent. Some 8,500 riders and their families came to the inaugural event in 2009 and this year's event promises to be even more fun with more riders, more pros, more features and more races.

You can test-ride the latest road and mountain bikes, see the pros in action, ride Brands Hatch circuit on your own bike or challenge yourself in one of the many races and challenges. Whether you want to ride 1km or 100km, on the road or off-road, there is something for every type of cyclist.

Exhibitors at the event so far include: BMC, Bohle UK, Brompton Bicycle, Buffera, CycleActive, Evans Cycles, Evolution Imports, Fisher Outdoor Leisure, Hargroves Cycles, Hope Technology, Ison Distribution, Madison, Osprey Europe, Peak Leaders, Polaris Apparel, Propel Distribution, Raleigh, Riding High, Rose Bikes, Scott Sports, Tredz and Ultimate Sports Engineering.

You can book online now at www.bikeradar.com/live or call the BikeRadar Live hotline on 0871 230 1085. One-day, weekend and family tickets are available, with prices starting at £15 in advance.

You can follow BikeRadar on Twitter at twitter.com/bikeradar and on Facebook at facebook.com/BikeRadar.

User Comments

There are 18 comments on this post

Showing 1 - 18 of 18 comments

  • "both groups have been updated to include a new 'Dyna-Sys drivetrain system' that should bring Shimano up to speed with rivals SRAM"

    Read: 'this is definitive confirmation that they are 10 speed'.

  • Just like this then....

    http://hagoromo.blogspot.com/2010/01/2011-shimano-xtr.html

  • "Shimano up to speed with rivals SRAM"

    Are you smoking crack?

  • could you break it down into layman's terms what bits and pieces of sram mtb groupset(s) that are way better than shimano?

  • vmgscot, check the Weight Weenies thread, there's part specs for all 3 groupsets.

    I'm also interested to know how SRAM is better... I've got one bike with a mix, and one which is totally SRAM, but frankly they're both as good as each other!

  • im actually really looking forward to the ten speed revolution, the battle between shimano and sram has been pretty quiet recently imo, but now sram are full xx style groupsets across the range (well probably) shimano are really having to work to keep up, cant wait to test them to see who does the best job, one of the perks of working in my LBS is ill be one of the first to try it all :D

  • We're going to see a lot of

    "I can't adjust my 10sp rear mech"

    threads, soon ;-)

  • shimano stuff has always been better than sram stuff...

  • jenine, what experience, if any, do you have with shimano and sram. everyone i know who has tried both likes their sram alot more. it is also much lighter.

  • Prefer Shimano for the shifter action. I've used both extensively, plenty enough to get used to each. Other than that, nothing between them to speak of I reckon.

  • I prefer Sramano shifters and Shimram mechs

    FFS are people still saying ones better than the other they both work brilliantly I can remember downtube friction shifters that took forever to shift. Now they were bad we have forgotten what bad shifting feels like

  • Probably the same Jenine who had such insightful remarks about the Fujin SL II, a bike she never saw irl.

    10-speed on an MTB without exact actuation will be fun...

  • their both smooth and ill continue to use the older stuff if i can get it cheaper.i didnt mind seven speed and didnt see the need for 8 or 9 now we got 10 what next.its like shaving blades.

  • ... go get some legs instead.

    :D

  • That is SWEET! hope is 10spd!!

  • Prefer SRAM MTB groupsets from X5 upwards, but at the moment, Shimano rule the roost on the budget (alivio/acera) stuff.

    Having ridden everything from Shimano Exage through Suntour XC pro through the old Campag MTB groupsets and X-ray Gripshift, XT Dual Control (basically most systems since 1988), I find my current X0/Hammerschmidt set up provides the slickest, most reliable shifting I've experienced in all conditions.

  • i have xo on one bike & xtr on another, i like both systems & both have there benefits, i think what people are saying is that sram have been first to throw their hat in the 10 speed ring, oh & is that the same Jenine that said i should get 'knocked off my bike'' for buying a santa cruz blur xc carbon because it was made in china? ABSOLUTE PRAT springs to mind.

  • The blender,

    How do you find The Hammerschimdt for servicing :), i've taken 3 apart in the last year at work, What a waste of money, X0,x9 Rear mech's are fantastic to service once full of crap they get that wonderful seized feeling

    depends on which company you like an prefer people,

    Some like Shimano

    Some like Sram

    Im Guessing it dont bloody matter as long as your happy with it who give's a monkeys Backside,

    Rant over

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