Shorts: BMC, TV figures up, Basso

BMC to release limited edition version of Landis's Tour-winning bike, Landis helps to boost viewing

BMC to release limited edition version of Landis's Tour-winning bike, Landis helps to boost viewing

PIC BY TDWSPORT.COM

Swiss bike manufacturer BMC have announced that they'll be releasing a limited edition replica of Floyd Landis's yellow 'leader' bike, the same one they surprised him with when he wore the yellow jersey for the first time in this years Tour de France. "The satisfaction is perfect," said Andy Rihs, owner of the BMC bike company and the Phonak Cycling Team. "When a sponsor invests so much in a team for seven years, out of passion and courage, and then is rewarded in the end with victory in the Tour de France, it is simply the height of excellence."

BMC are confident that Landis's performance in this years Tour will push BMC road bikes into the spotlight and that it will create a huge surge in sales as a result. Floyd rode three bikes during the Tour: The Pro Machine SLC01, which in Floyd's own words "gave me wings", The Pro Machine SLC01 Yellow, and the Time Machine TT01. To get more information on any of these bikes visit either
www.bmc-racing.com or www.personal-precision-program.com.

- Landis's incredible comeback to win the Tour had a major impact on television viewing figures for the race, which had been substantially down in many countries during the first two weeks of the race. American network OLN said figures for its last coverage of the last weekend were the highest of the race, and when Landis made his miraculous run on stage 17, the network's prime telecast saw a 77 per cent increase from the previous day's figures. "This year's Tour de France was epic," said Gavin Harvey, president of OLN. "We haven't seen a race like this in years. Between having seven different leaders throughout the Tour and Floyd's amazing ride, it was a sporting spectacle that made for unprecedented television."

Figures were also good in Denmark. Unlike France and Germany, Danish viewers fully appreciated the Tour, not least in the last week when the action really took off, writes Susanne Horsdal. Last week, the programme with the highest number of viewers was in fact when the riders were crowned in Paris - 560,000 people watched. Despite the good weather, it was only 8,000 less than in 2005. The live transmissions in the afternoon were also high in the last week with between 400,000 and 500,000 viewers and shares between 60 and 80 per cent.

- The doping scandal that caused Ivan Basso, Jan Ullrich and other top riders to miss the Tour is now entering a decisive phase, writes Susanne Horsdal. The International Cycling Union is set to send the cases of the 58 riders involved in the Operacion Puerto to their respective national cycling federations. It is then up to them to take further action and hand down possible bans within the next month.

This article was published by BikeRadar, the world's leading source of bike reviews, gear reviews, riding advice and route information
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