Specialized to give away Tour bikes

Cav's S-Works Venge and others to be awarded

After the 100th Tour de France concludes, seven or eight lucky riders from around the world will be flying into Specialized's California  headquarters to pick up a bike raced by a pro in the world's biggest race. Specialized is giving away a few bikes used by its sponsored riders such as Mark Cavendish, and will be hosting the winners for two days.

Specialized is running the competition, dubbed #itsmytour, in six markets: the US, Brazil, Spain, France, Germany and New Zealand. (And no, the UK is not included, sorry.) The way to win varies by market; in France and Germany Specialized has tied the competition to a Facebook promotion, and in the US it involves going into a bike shop to participate. 

"Seven possibly eight riders will get the pros' actual bikes from the Tour with a certificate of authenticity," said Specialized's Evan Haner. "The coolest part is the fulfillment. We are going to fly the riders in and give them a tour of the facility, let them see the wind tunnel, potentially meet some athletes, and go on some rides. Then at the end, they can walk through the museum [Specialized's front-lobby display], and their bike will be there with a light shining down on it."

To learn more visit specialized.com.

Specialized is doing a giveaway for actual tour de france bikes, just like this one: specialized is doing a giveaway for actual tour de france bikes, just like this one
Specialized will be giving away actual Tour de France bicycles, just like this one

Ben Delaney

US Editor-in-Chief
Ben has been writing about bikes since 2000, covering everything from the Tour de France to Asian manufacturing to kids' bikes. The former editor-in-chief of VeloNews, he began racing in college while getting a journalism degree at the University of New Mexico. Based in the cycling-crazed city of Boulder, Colorado, with his wife and two kids, Ben enjoys riding most every day.
  • Discipline: Road (paved or otherwise), cyclocross and sometimes mountain. His tri-curious phase seems to have passed, thankfully
  • Preferred Terrain: Quiet mountain roads leading to places unknown
  • Current Bikes: Scott Foil Team, Trek Boone 5, Specialized S-Works Tarmac SL4, Marinoni fixed gear, Santa Cruz Roadster TT bike
  • Dream Bike: A BMC Teammachine SLR01 with disc brakes and clearance for 30mm tires (doesn't yet exist)
  • Beer of Choice: Saison Dupont
  • Location: Boulder, CO, USA
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