Chicago component makers SRAM have just launched a custom technical video channel on YouTube, showing a spectrum of how-to videos, from changing a gear cable right through to rebuilding a Monarch rear shock.
"The videos are basically an extension of our STU (SRAM Technical University), which is a class offered to dealers at our Colorado Springs facility," SRAM brand communications manager Brian Patrick Pettit told BikeRadar. "Through our YouTube channel we can reach a much wider audience, and the user can watch anyplace and anytime. These videos -- along with service manuals, and other tech documents like tuning guides -- also live in the service section of our website."
Each video has a step-by-step tutorial that guides the viewer through the servicing process, while also explaining the correct tools to use and how to use them safely.
The videos explain the correct way to bleed Avid brakes, service the RockShox Mission Control damper, and fit a TruVativ bottom bracket and crank in ways understood by both the weekend warrior to the shop mechanic.
SRAM produced the first round of MTB tech videos in 2007.
"Since then we have produced three additional series: Road, HammerSchmidt and the 14 new MTB videos." he explained. "We strongly believe that by providing technical training and product information we can assist the dealer and consumer in having a deeper understanding concerning our products and technologies.
"We also want to empower any customer to correctly install and service our products," he added.
According to Pettit, SRAM's Road videos and HammerSchmidt install videos should be loaded in the next week.
For more information, visit www.youtube.com/sramtech.