Stif named exclusive UK dealer for Tomac
Tuesday, March 6, 2007 12.00am
New bikes, new branding, new dealer
Stif Mountain Bikes is now the exclusive UK dealer for Tomac Mountain Bikes. The Tomac brand was taken over from American Bicycle Group by industry veteran Joel Smith in early 2006, and work to rebuild the brand began from scratch: new bikes, new branding, new everything.
John Tomac is involved with the new bikes, including three new models for 2008, focused on the XC, trail and downhill market.
Stif will have an official UK launch and Demo at this year's 10th Mountain Mayhem in late June, with a Stif/Tomac team entering the major weekend's event.
"We are extremely pleased to have been approached to launch Tomac in the U.K.," says Stif's Ian Phillips. "The new team behind Tomac secured our immediate confidence and respect for what is lined up to be a great new prospect."
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