Tour de France organisers sign deal with Tour of California

ASO and AEG to work together

The Amaury Sport Organisation (ASO) and Anschutz Entertainment Group (AEG), owners of the Tour de France and the Tour of California are partnering to develop each other's events. 

The two organisations aim to work together to increase media coverage, sell digital rights and sponsorship and cross promote in their respective regions.

"AEG's success in developing and promoting properties like the Los Angeles Galaxy [football] team with David Beckham as well as, among others, the NHL's Los Angeles Kings [ice hockey team], will greatly benefit the Tour de France in the United States," said Yann Le Moenner, deputy director of ASO in a statement.

The multi-year agreement starts with the upcoming 2008 Tour de France and will continue through the 2009 Tour of California and beyond.

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