We caught up with Whyte designer Ian Alexander at last week's London Bike Show, pointed a camera in his direction and asked him to talk about two of the bikes the British company are excited about for 2012.
His first pick was the range-topping 150mm-travel 146 X trail bike, designed in the UK for UK terrain. Coming in at a penny under five grand, it sports a full-carbon frame, Fox 32 Float fork, Fox RP23 rear shock and Shimano XTR groupset.
The second bike showcased is one of Whyte's new range of 29ers, the carbon fibre 29ER C. You can check out both videos below, and you can find out more about the 146 X in our first ride review.
You can also read more about Ian and the Whyte story in an in-depth feature in What Mountain Bike's new issue - WMB131 (February), on-sale now.
Whyte 146 X
Whyte 29ER C