Swedish car company Volvo have teamed up with the country's top sports protection specialists, POC, to develop a new children's cycle helmet.
Recently promoted at a primary school in the Netherlands, the bright orange lid has sparked controversy, with critics accusing Volvo of hypocrisy.
Henry Cutler, of
Volvo have also been accused of using the lid as a cheap ploy to market their new pedestrian safety detection system. Critics point out that this is only available as an option on one model, the S60, which undermines the company's claim that safety is their paramount concern.
At the helmet's Dutch primary school launch, presentations were made by Volvo’s advisor on children’s safety in traffic, a paediatric trauma physician and surgeon. All children at the school were, reportedly, offered a helmet.
Ironically, in Volvo’s Swedish homeland, latest research by the VTI (the
Helmet use is not compulsory in the Netherlands, where town planners prefer to minimise the danger to cyclists from motor vehicles by separating the two. Dutch cycling conditions are some of the safest in the world.
It is supported by many large institutions, however. Veilig Verkeer Nederland, the Dutch traffic safety organisation, has backed Volvo’s helmet initiative. In the