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Fri 18 Jul, 3:35 pm UTC

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Waitrose to deliver the goods by bike in Cambridge

By Matthew Cole

Waitrose, the UK supermarket chain, has this week begun trialling a bicycle delivery service for customers who order their groceries online.

In a move to increase the amount of delivery slots on offer while reducing the number of its vans on the road, Waitrose staff will be riding hybrid pedal/electric bikes towing a custom trailer attached capable of holding six trays of groceries including frozen grub.

The delivery service will be available to customers living within a maximum of thirty miles from the store.

This is the second step in Waitrose’s commitment to eco-friendly transport for their customers in the area - the Cambridge store has also teamed up with the City Council to provide shopping trailers for customers wishing to transport their shopping home.

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  • Hopefully this is the start of a trend. Here in Boston there are a few restaurants that use cyclists to make deliveries - and they also function as highly visible billboards.

    IKEA Denmark also started renting bicycle/trailer combinations when they realized that their Copenhagen customers were already trying to pedal home those flat-pack bookcases (can you imagine)

    http://usingbicycles.blogspot.com/2008/07/ikea-bikes-no-theyre-not-made-of.html

  • Well done Waitrose, but they're not the first! Riverford Organic Vegetables have been using Cycles Maximus Cargo Trikes for their vegbox deliveries in London for a year or so and I'm about to start deliveries in Shrewsbury and Telford for our 'last-mile' drops.

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