BMC embraces riders' nationalities - 21 Days of Tour Tech

The World Cup may be over, but national pride lives on at the Tour

BMC as a company got into World Cup fever this summer, with national pride spilling over from watching the international football competition into the Tour de France. At the Tour, each BMC rider has national motif decals on his bikes and Pearl Izumi cycling caps.

BMC employees and distributors were also wearing their respective national colours at business events this summer.

"Flags are a symbol of nationalism and globalism and BMC's growth strategy is a global one," BMC CEO David Zurcher said in a press release. "BMC has undergone a lot of changes in the last few months, and the flags unify the BMC family through a common theme that, at the same time, embraces and celebrates the diversity of nationalities."

BikeRadar took a peek at each of the bikes at the Tour. Click through the gallery above for a closer look.

Darwin atapuma, pictured before he unfortunately crashed out with a broken leg, showing how his jersey matches his frame design: darwin atapuma, pictured before he unfortunately crashed out with a broken leg, showing how his jersey matches his frame design
Darwin atapuma, pictured before he unfortunately crashed out with a broken leg, showing how his jersey matches his frame design: darwin atapuma, pictured before he unfortunately crashed out with a broken leg, showing how his jersey matches his frame design

Darwin Atapuma, pictured before he unfortunately crashed out with a broken leg, showing how his Colombian jersey matches his frame design

Ben Delaney

US Editor-in-Chief
Ben has been writing about bikes since 2000, covering everything from the Tour de France to Asian manufacturing to kids' bikes. The former editor-in-chief of VeloNews, he began racing in college while getting a journalism degree at the University of New Mexico. Based in the cycling-crazed city of Boulder, Colorado, with his wife and two kids, Ben enjoys riding most every day.
  • Discipline: Road (paved or otherwise), cyclocross and sometimes mountain. His tri-curious phase seems to have passed, thankfully
  • Preferred Terrain: Quiet mountain roads leading to places unknown
  • Current Bikes: Scott Foil Team, Trek Boone 5, Specialized S-Works Tarmac SL4, Marinoni fixed gear, Santa Cruz Roadster TT bike
  • Dream Bike: A BMC Teammachine SLR01 with disc brakes and clearance for 30mm tires (doesn't yet exist)
  • Beer of Choice: Saison Dupont
  • Location: Boulder, CO, USA

Related Articles

Back to top