Pirelli's P Zero Velo is an F1 tyre for your bike

Performance rubber comes back to bikes

Pirelli's new cycling rubber gets its name from the brand's flagship car tyres

This video was produced in association with Pirelli.

Pirelli has a storied history in the realm of motorsports, but it also used to make tyres for bicycles. This year the company has come full circle with the launch of a new three model range of road bike tyres. 

Named after the brand's flagship performance car tyres, the new P-Zeros are aimed at the very top of the road market.

Watch our video for some background on Pirelli's latest rubbery venture.

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