Beer for recovery? Go à Bloc

New Dutch beer launches into Australia at Tour Down Under

Dutch cycling beer brand à Bloc is launching its à Bloc Superprestige beer in Australia during the Tour Down Under in Adelaide.

Aimed at riders, à Bloc is an unfiltered blonde beer (4.9%) that the company claims is naturally rich in proteins and vitamin B.

Aside from cycling branding, the company also claims that their added "Alpine minerals" make this a recovery beer of sorts.

In Australia, à Bloc recruited the local Cavalier Brewing to produce the beer for the country. The company's plan is to have the beer available at 150 bars and stores by the end of the year.

Does beer with 'Alpine minerals' make you recover faster? Or, should the question just be, how does this beer taste?
Does beer with 'Alpine minerals' make you recover faster? Or, should the question just be, how does this beer taste?

After beginning production in The Netherlands at the end of last year and debuting in the UK, à Bloc now has a crowdfunding effort on Symbid, with a goal of €250,000, to expand distribution globally.

You can check out the company at abloc.beer/en.

Ben Delaney

US Editor-in-Chief
Ben has been writing about bikes since 2000, covering everything from the Tour de France to Asian manufacturing to kids' bikes. The former editor-in-chief of VeloNews, he began racing in college while getting a journalism degree at the University of New Mexico. Based in the cycling-crazed city of Boulder, Colorado, with his wife and two kids, Ben enjoys riding most every day.
  • Discipline: Road (paved or otherwise), cyclocross and sometimes mountain. His tri-curious phase seems to have passed, thankfully
  • Preferred Terrain: Quiet mountain roads leading to places unknown
  • Current Bikes: Scott Foil Team Issue, Specialized S-Works Tarmac, Priority Eight city bike... and a constant rotation of test bikes
  • Dream Bike: A BMC Teammachine SLR01 with disc brakes and clearance for 30mm tires (doesn't yet exist)
  • Beer of Choice: Saison Dupont
  • Location: Boulder, CO, USA

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