Boardman Bikes and Halfords continue partnership

By BikeRadar | Wednesday, October 2, 2013 9.10am

On the day that the Boardman 2014 Performance range is being launched, the popular British brand have confirmed they will be sold in Halfords for another decade.

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Halfords, which sells around a million bikes a year, will continue to be the exclusive retailer of the Performance Series of road, cyclocross, commuter and mountain bikes.

Chris Boardman the bike brand's co-founder, said: "I am delighted we are extending our partnership with Halfords, which means the Boardman Performance Series will continue to be available nationwide and supported by Halfords' network of stores. The 2014 Performance Series has been designed over an intense two year period focusing on maximising performance, design and quality across all bikes."

Matt Davies, Halford CEO said: "It’s great news that we are extending our exclusive partnership with Boardman. The Boardman Performance Series has been a stunning success since we started stocking them in 2007."

BikeRadar will have details of the Boardman Performance Series, which spans entry level bikes through to bikes sharing pedigree with pro level models, later today.

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