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Mon 23 Nov 2009, 2:00 pm UTC

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Foska to make "I Pay Road Tax" jerseys

By BikeRadar

The "I Pay Road Tax" campaign started by UK bike advocate and journalist Carlton Reid has snowballed, and he's now signed a licensing deal with clothing company Foska.com.

We revealed last week that Reid was planning to sell jerseys and arm warmers featuring a modified tax disc in a bid to end the common misconception that cyclists don't pay 'road tax' and therefore don't have a right to be on the roads.

His plans provoked such a reaction that he has now signed a deal with Foska to produce several iPayRoadTax.com jerseys, including women's versions, as well as water bottles and arm-warmers.

These products won't be ready before Christmas, so in the meantime he's bringing out a line of T-shirts, badges, mugs, TimBuk2 courier bags, Sigg bottles and other items that will soon be available from the store at ipayroadtax.com.

Reid told BikeRadar: "There's been a steady stream of interest in the website and lots of emails from cyclists wanting to place jersey orders. T-shirts and other merchandise will be available this week.

"Jerseys, arm-warmers and other cycle-specific stuff will be [ready in] January – but available for pre-order on Foska.com at the end of this week. Print-on-demand badges were the first product available and are already selling, in packs of five, so folks want the message to get out there."

In the UK, it is regularly claimed that because cyclists don't pay 'road tax' they shouldn't be allowed on the roads. In fact, there's no such thing as 'road tax'. Motorists do have to pay Vehicle Excise Duty, but the proceeds of this tax go into the general taxation pot and are not used specifically to maintain the road network.

In addition to this, most cyclists also own cars, and they pay the same amount of Vehicle Excise Duty as other drivers despite contributing less to the wear and tear of roads.

Reid said he wanted to make it clear that although the campaign was aimed at ending the misconception about 'road tax', he was not suggesting that cyclists who don't own cars have fewer rights than those who do.

You can follow BikeRadar on Twitter at twitter.com/bikeradar.

User Comments

There are 15 comments on this post

Showing 1 - 15 of 15 comments

  • Ignorant snowballing perhaps?

    Some cyclists do not own cars and some others don't even drive.

    But the thing is that we don't pay road tax because it doesn't exist. And if the driver's lobby was referring to the VED then we would probably pay as much as those vehicles that pollute less than 100g of Co2 per km - that is £0.

    I personally think he got it wrong but then again Twitter is becoming the truth these days!

  • I don't have a car but I still pay taxes that goes partly towards the cost of roads. It's called council tax. I'm assuming some of my income tax goes towards the cost of the NHS cleaning up the carnage that motorised transport causes too. If I get the chance, I point that out to drivers who get on their high horses. We all pay 'road tax' of one sort or another.

  • gabriel959

    The whole site is about the fact road tax doesn't exist.

    The jerseys will have info on why 'road tax' and the 'road fund' no longer exist.

    The CO2 level is on there, too.

    I'm not too sure how you know I've got it wrong, if you haven't actually been to the site and checked out the info. Perhaps once you've done that, you may have other objections, but I hope I've adequately answered your first ones.

    Carlton

  • Carlton,

    To be honest you have to partly blame BikeRadar for this as their original article didn't say anything about what you see on your website. I couldn't access it from work (it says it could contain malicious content!!!) so just posted from what I had read in the previous article. Having now seen the website I can see that I was wrong! So sorry about that.

    Anyway, what are you planning to do with the money you make? Run away to the bahamas or use it to may be pay for an advert in national TV (suggestion)? Because lets be honest, you are preaching to the converted and the likeness of a motorist riding what it says on the jersey are next to nil.

    Or may be I am just a cynic!

  • I meant to say reading - not riding :)

  • Just like the Quicker By Bike jersey, I don't suppose many motorists will be converted by what they read on a bit of Lycra (that's if they can read it, we're skimming past them so fast).

    But, should a cyclist get into an argument with a aggressive 'you-should-pay-road-tax' driver at least there's a URL to point to.

  • How stupid.

    Low-CO2 cars don't pay 'road tax', don't they count? I bet they do more damage to the roads than bicycles do.

  • Perhaps the next jersy with read 'Zero Emission Vehicle'

  • I think wearing something like this would just cause more aggro and confusion.

    I bet there will be a few drivers who will see these and get even more irrate.

    On the oher side some people will think "Do you have to pay road take for a bike now?"

  • tax not take - sorry

  • gabriel959 if people don't open their collective mouth a TRY to get the points across about why they cycle or offer a defence against ill educated comments against cyclists as a road user group (the road tax comments), then it's a lost cause and we might as well go out every day behaving like it's Mad Max 2 out there. All of us.

    Whilst there is an element of futility about both the Quicker By Bike clothing and the ipayroadtax, people have to try, and absolute buckets of respect for both of these people for doing just that and they both have my full support.

    Or we could always fight the militant comments in the press against cyclist with the same level of militancy. See how far that gets everyone and how much love toward cyclists it promotes....

  • Oh Richard,

    You got it well wrong. I am all about letting drivers and the rest of the population know but this is just another “twitter” movement. As I said, you are not going to achieve anything with this apart from preaching to the converted – people that follow “IpayRoadTax” in Twitter are mostly cyclist or related to it, this is a cycling website, you and me are both cyclists, etc…

    But I also see this “movement” and the quicker by bike one as profiteering movements. If you think any drivers are going to notice this you are really deluding yourself. This “movement” will be dead and buried in 3 months time. Use the money for proper campaigning and I might even chip in but this – this is just a big joke to make a few bucks out of cheerleading twitterers.

  • gabriel959

    This started on Twitter, for sure. It quickly spread away from Twitter (on Bikeradar.com, for instance) and has a long life ahead of it, if the many emails I received are anything to go by.

    Of course, this campaign will be supported only by the converted, that's obvious. I'm not expecting any motorists to care about the campaign, but if some get to hear 'the other side of the story', all well and good.

    Profiteering? Hmm, right now it's losing me money! Cash to pay for the website, the logo design etc etc.

    I've been a bike journalist for 23 years. If my motivation in life was to "make a quick buck," I certainly wouldn't have stuck it out in the bike trade for so long!

    I'm not forcing anybody to buy the iPayRoadTax stuff. I just know that lots of people have said they want it because the idea resonates with them.

  • Knowing more than a little bit about retail, clothing and clothing production I can honestly that both this and the 'Quicker by Bike' clothing is practically nothing to do about making profits. Gabriel, I appreciate your motivation and your comment about your cash wanting to be directed to something you are more comfortable with, in relation to this though I think it wide of the mark to be making such a comment. Not least because profiteering is unlikely to ever happen even if it were on the wish list of the organiser.

  • And iPayRoadTax.com beat me to the same point about profits.

  • 1

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