The three-stage, 507km ride, from event organiser HotChillee, offers rolling road closures, motorbike outriders, ŠKODA lead vehicles, Mavic neutral service and mechanical support to its record 750 riders, a world away from the 13 who lined up for the first edition in 2003.
Among the faces on the Imber Court startline will be Stephen Roche, capping his Triple Crown 25th anniversary celebrations, and the man who succeeded the Irishman as world champion in 1988, Italian Maurizio Fondriest.
2004 Paris-Roubaix winner Magnus Backstedt, four-time
While this year's edition has long since filled up, entry to The Alpine Challenge, which takes the idea of London-Paris and translates it to the Alps, is still open. Visit the website for more.
Fancy a challenge yourself? Then head over to our new fitness site BikeRadar Training. It's a free online resource for you to record and analyse all aspects of your training, log your training routes, get yourself tailored training plans, see how you're doing on our leaderboards, set goals and plan your season with a comprehensive events guide.