The Cycle Show coming to ITV4 next week
By BikeRadar, UK | Tuesday, July 17, 2012 8.57am
Eight, 30 minute episodes of the The Cycle Show will air on ITV4 from Monday 23 July Century TV
The Cycle Show, a new eight-part TV series will begin on ITV4 next Monday night (23 July) at 8pm.
The Cycle Show is presented by Graham Little with support from former pro Rob Hayles and designer Anna Glowinski, will focus on the latest news, Top Gear-style challenges and technical features.
The half hour shows will be based at the Look Mum No Hands café in Old Street, London and air on Monday evenings at 8pm from 23 July, with repeats on Saturday’s at 5.30pm and via ITV Player.
As well as interviews with the sport’s luminaries - Eddy Merckx, Nigel Mansell and Graeme Obree have already been booked - it will delve into the lifestyle and fashion across all disciplines of cycling. Other features include a Rollapaluza-sponsored Rolla Sprint Challenge.
It’s being produced by Century TV, who put together the Tour of Britain and, since 2006, The Halfords Tour Series for ITV4, and is sponsored by Chain Reaction Cycles.
Century TV’s Managing Director Rohan Browning said: "We'd really like to thank all of the people who have believed in and backed this series, particularly our sponsors Chain Reaction Cycles. We feel that there is a real gap in the market for a programme such as this and we're looking forward to getting the show underway.”
Chain Reaction Cycles Marketing Manager Damien Duggan added: “This is another positive signal that cycling is finally hitting the mainstream, so we’re delighted to be supporting such an exciting new show.
Its makers will hope to capitalise on an unprecedented period of success for British cycling, both on the road and track. According to a spokesman for The Cycle Show, up to 1.4m tuned in last Sunday for ITV 4's Tour de France highlights show, demonstrating how British success it capturing the imagination of the public.
More info can be found on The Cycle Show's Facebook page here.
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