A one-off, brass-plated Shinola

New Detroit company builds bike for Baselworld watch show

Shinola is a new Detroit revival company that makes city bikes, watches and leather goods. For the Baselworld watch show in Switzerland next month, the company created a brass-plated version of its Runwell model.

Shinola, which claims itself to be the first brand to make watches at scale in the United States in more than 40 years, will be making its global launch in Basel next month.

Shinola is a Detroit revival company

Shinola's creative director Daniel Caudill and Sky Yaeger (formerly of Bianchi and Swobo) worked with a team of builders at Shinola on the bike. The Runwell chassis was built at Waterford Precision Cycles in Wisconsin and then brass plated in Detroit. Plated fenders, chain guard and a vintage lamp round out the package.

Shinola only made the one, and it's not for sale.

However, you can buy other Shinola bikes and watches beginning today on Shinola.com.

Waterford made the frame, which was brass plated in detroit: waterford made the frame, which was brass plated in detroit
Waterford Precision Cycles made the frame in Wisconsin

Ben Delaney

US Editor-in-Chief
Ben has been writing about bikes since 2000, covering everything from the Tour de France to Asian manufacturing to kids' bikes. The former editor-in-chief of VeloNews, he began racing in college while getting a journalism degree at the University of New Mexico. Based in the cycling-crazed city of Boulder, Colorado, with his wife and two kids, Ben enjoys riding most every day.
  • Discipline: Road (paved or otherwise), cyclocross and sometimes mountain. His tri-curious phase seems to have passed, thankfully
  • Preferred Terrain: Quiet mountain roads leading to places unknown
  • Current Bikes: Scott Foil Team, Trek Boone 5, Specialized S-Works Tarmac SL4, Marinoni fixed gear, Santa Cruz Roadster TT bike
  • Dream Bike: A BMC Teammachine SLR01 with disc brakes and clearance for 30mm tires (doesn't yet exist)
  • Beer of Choice: Saison Dupont
  • Location: Boulder, CO, USA

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