Nothstein, Holden and Baldwin battle breast cancer by bike

US cycling champions lead YSC Tour de Pink into New York

Olympic gold medalist Marty Nothstein, former world champion Mari Holden and four-time US national champion Kimberly Baldwin will serve as ambassadors of breast cancer awareness by leading the seventh annual YSC Tour de Pink presented by Hersey’s Bliss Chocolate.

The 352 km route will start on October 1 in the small Pennsylvania town of Hershey and conclude on 4 October in New York City. Besides participating in the event the riders’ have brought additional support to the event.

“Mari Holden was instrumental in getting Giant to become a sponsor,” said Robin Mortin of g4 Productions Inc., event organizers. “The riders really enjoy having both she and Kim Baldwin on the ride. Mari and Kim are so generous with their time and it’s always a pleasure to work with them. Marty is in Trexlertown and is very well known in the area so he should be a great addition.”

YSC Tour de Pink started six years ago by eight riders who are now board members of the Young Survival Coalition. YSC is dedicated to helping manage the critical issues unique to young women who are diagnosed with breast cancer. Giant Bicycles and Hershey’s Bliss Chocolate are the title sponsors of this year’s event. 200 participants of varying ability are expected to ride.

“The YSC has decided that they want to maintain the familial atmosphere and do not want it to be a large ride,” Morton said. “The level of experience and skill set of the participants ranges from amateur racers, avid recreational cyclists to folks that have not been on a bike in years.  They come from varied sources including Hershey and GIANT employees, YSC members and their families, cancer survivors and caregivers.”

This year’s route design is not for the faint of heart. It will begin in Hershey, Pennsylvania and travel eastbound for two days through the mountain ridges of Bucks County and into New Jersey. The group will cross into New York on the fourth and final day for a ceremonial ride starting at the event hotel to Fox & Friends.

“It’s extremely scenic but also has a good deal of climbing and rolling terrain,” Morton said. “We did not design the course specifically with this in mind but in order to keep the mileage within a 200 mile parameter, over three days, we needed to try and take the most direct route.”

YSC Tour de Pink offers two additional rides that will take place from October 29-32 from Newbury to Santa Barbara in California along with a Virtual Charity Ride available online. More information can be found on the event webpage.

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