Cyclists will be able to ride the same route as stage 1 of the 2007 Tour de France across East London and Kent, British Cycling confirmed on Thursday. The event will try to emulate the popular continental cyclo-sportifs, such as L’Étape du Tour. It will take place exactly one week before Le Tour de France on Sunday, July 1st, and there will be space for 5,000 riders from across the UK and Western Europe.
"This cyclo-sportif will be one of the highlights of the cycling summer," said Jonny Clay, British Cycling’s events manager. "The challenge of riding the same 117 mile route as the stars of the Tour de France has the potential to inspire cyclists across the country. Add to that the carnival atmosphere and the sheer size of the event and it looks like being a great day for cycling."
The event will be owned by British Cycling and will be incorporated into its 'Everyday Cycling' programme. Pennine Events will organise it.
Everyday Cycling hopes bring cycling to the masses. It's a new initiative that aims to appeal to everyday people, from commuters and family cyclists through to mountain bikers and sporty riders. The project’s website, www.everydaycycling.com incorporates a comprehensive “routes and rides” section, with everything from family-friendly routes to challenging on and off-road routes. It also has an exclusive registered users’ area, where users can access interactive features, including a calendar of leisure cycling events; an activity log where users to record their cycling, from the daily commute right through to long distance challenge events.