Sky Pro Cycling have strengthened their British allegiance by choosing Rapha over adidas as their official clothing provider from 2013, in a four year deal.
Sky is known for their attention to detail. In performance clothing, that means good fit and comfort, maintaining body temperature, and excellent aerodynamics.
Rapha say they will work with the team to "develop a full collection of top-end, high-performance racing and training kit and off-bike dress for both riders and staff. The Rapha offering will also extend to the best selection of riding and fan wear for supporters of Team Sky."
Rapha may have only been in business for eight years, but the company has grown significantly in that time. Like any high end brand, they've polarised opinion between 'overpriced' and 'top quality' (just search for Rapha on BikeRadar and look at the comments). But clearly this hasn't hurt them and you'll now be able to buy Sky Pro Cycling replica kit from January 2013 from anywhere in the world on www.rapha.cc.
Want to know what else Rapha have in store for next year? Be sure to check out our Eurobike 2012 page where we'll be reporting on the highlights of the range.