9 cool custom designs for the Rio Olympic Games

Heat-triggered chameleon frames, outrageous helmets, left-side drivetrains and more

With the 2016 Olympic Games kicking off this month in Rio, bike brands are breaking out all manner of special gear, from a Specialized frame that changes color when it gets hot, to an outrageous Smith Overtake helmet and matching glasses, to a left-side drivetrain Felt track bike and much more. Some of these designs are ostensibly for eking out marginal performance gains; others are just to make a big visual splash. Hey, it is Rio, after all. 

Here are a few of the notable just-for-the-Olympic designs we've seen so far. 

1. Specialized Torch frames and helmets

Everyone recognizes the Olympic torch, right? Specialized is putting a very new spin on the very old motif with its Torch frames and helmets, which change color from red to yellow at 71F / 22C.

The paint treatment was used on the S-Works Amira for Lizzie Armistead, the S-Works Tarmac for Vincenzo Nibali, and the S-Works Epic FSR for Peter Sagan, among other riders. The S-Works Evade aero helmet will also got the Torch treatment for the Specialized-sponsored Olympic riders. 

Specialized Torch Collection frames

2. Smith x Bicicleta Sem Freio collaboration

The Smith x Bicicleta Sem Freio collection
The Smith x Bicicleta Sem Freio collection

Smith partnered with the Brazilian artists Bicicleta Sem Freio for a limited edition package of the Overtake road helmet, Pivlock Arena sunglasses, Lowdown sunglasses and a T-shirt. 

Bicicleta Sem Freio (which means “bicycle with no brakes”) is the group name for the artists Douglas Castro, Victor Rocha and Renato Reno, who have painted murals around the world and done work for brands like Nike, Levi’s and Volkswagen. 

3. Murilo Fischer personalized artwork

Brazil's Murilo Fischer celebrated the Olymipc Games in his home country with Rio artwork on his gear
Brazil's Murilo Fischer celebrated the Olymipc Games in his home country with Rio artwork on his gear

What is cooler than competing in the Olympic Games? How about competing in the Olympic Games in your home country?

FDJ pro rider Murilo Fischer of Brazil celebrated the occasion with Rio-themed artwork on the BBB aero helmet and Gaerne shoes.

4. Scott goes fluoro for Rio

Could the gold chain on the Scott Spark be a good omen?
Could the gold chain on the Scott Spark be a good omen?
Just before the Olympics, Scott rolled out a special edition Rio range of bikes and gear. For its Olympic atheltes and a select few customers who act fast, Scott has loud-and-proud editions of the Foil aero bike, the Plasma time trial bike and the Spark cross-country bike, plus shoes and helmets.
Scott produced a limited run of its Rio bikes and gear for sale
Scott produced a limited run of its Rio bikes and gear for sale

5. Mavic iO/Comete

After 19 years of the same design, Mavic updated the Comete for wider tubulars this year
After 19 years of the same design, Mavic updated the Comete for wider tubulars this year

Mavic’s five-spoke carbon iO track wheel was originally designed for the 1996 Atlanta Olympic Games, and when paired with the Comete disc has won more track Olympic and world championships than any other wheelset, the company claims.

The iO remained unchanged for 19 years, but for the Rio Games Mavic updated the workhorse to work better with the wider tubulars that are en vogue. (In track cycling, “wider” still only means 21-22mm.) Mavic claims that aerodynamic tweaks improved the wheel for an overall savings of up to 20 watts.

The US track squads will be one of the many teams using the new wheel system.

6. Canyon Olympic paint

Canyon will have 20 sponsored athletes from 10 countries in Rio
Canyon will have 20 sponsored athletes from 10 countries in Rio

Proudly waving the colors of the Brazilian flag, Canyon custom painted Aeroad and Ultimate CF SLX frames for its sponsored athletes in Rio.

In all, there will are 20 athletes from 10 different nations riding Canyon bikes, including top-flight cyclists like Alejandro Valverde (Movistar) and Trixi Worrack (Canyon-SRAM), as well as triathletes like João Pereira and Anne Haug.

7. Felt TA FRD

No, this photo isn't reversed. The Felt FA TRD designers are 'banking' on the idea that a left-side drivetrain will be more aero on the track
No, this photo isn't reversed. The Felt FA TRD designers are 'banking' on the idea that a left-side drivetrain will be more aero on the track

The Felt Racing Development team pursuit bike (TA FRD) is backwards. Well, not backwards, exactly, but the drivetrain is on the left in hopes of aerodynamic gains for the USA Cycling's women's pursuit team who hope to parlay their current world champ status into Olympic gold.

Why on the left? Over a 4km team pursuit track race, riders will encounter 64 left turns on the oval velodrome, and the right side of their bikes will be traveling ever-so-slightly farther and slightly faster than the left side of their bikes.

The bike also features asymmetrical airfoils, custom Hed wheels that can fit in a narrower fork, and a custom version of Vision's Metron TT crankset with a prototype dual-sided Stages power meter. Oh, and Vittoria tubulars that are claimed to beat any rival in terms of rolling resistance and aerodynamics.

Team Sky has also ridden dual-sided Stages meters, but the company only sells the left-side meter.

“We believe in the single-sided meter’s ability and validity for training cyclists with power,” said Stages marketing manager Matt Pacocha. “Being a part of this project bike, however, presented an opportunity to for us to highlight our carbon technologies on the grandest stage, learn more and continue to test prototype dual-sensor technologies, especially by benefiting from the wealth of expertise that our national team’s best coaches and physiologists bring to the table.”

8. Cervélo T5GB

The Cervélo T5GB
The Cervélo T5GB

British Cycling’s track bike, the Cervélo T5GB, was developed in England, with wind-tunnel analysis, stress testing and computer simulation carried out in Oxford, Leicestershire and Nottingham, as well as British Cycling’s Manchester base.

“The intelligence and expertise brought together by the partnership between British Cycling and Cervélo is unparalleled and, in record time, has delivered a bike which we are very excited about as we get closer to Rio," said Tony Purnell, British Cycling’s head of technical development.

9. Giant Olympic edition bikes

Tom Dumoulin flies to second place in the Olympic time trial on a Giant Trinity Advanced TT
Tom Dumoulin flies to second place in the Olympic time trial on a Giant Trinity Advanced TT

Giant dressed up its TCR Advanced SL and Trinity Advanced TT framesets for the Olympics.

Tom Dumoulin of the Netherlands placed second in the time trial on his on Wednesday.

Ben Delaney

US Editor-in-Chief
Ben has been writing about bikes since 2000, covering everything from the Tour de France to Asian manufacturing to kids' bikes. The former editor-in-chief of VeloNews, he began racing in college while getting a journalism degree at the University of New Mexico. Based in the cycling-crazed city of Boulder, Colorado, with his wife and two kids, Ben enjoys riding most every day.
  • Discipline: Road (paved or otherwise), cyclocross and sometimes mountain. His tri-curious phase seems to have passed, thankfully
  • Preferred Terrain: Quiet mountain roads leading to places unknown
  • Current Bikes: Scott Foil Team Issue, Specialized S-Works Tarmac, Priority Eight city bike... and a constant rotation of test bikes
  • Dream Bike: A BMC Teammachine SLR01 with disc brakes and clearance for 30mm tires (doesn't yet exist)
  • Beer of Choice: Saison Dupont
  • Location: Boulder, CO, USA

Related Articles

Back to top