Not just anyone can get into the Rock Racing booth here at Interbike. You need to be an extremely special, exclusive person. Like a retailer. Or, evidently, a member of the press.
Oh, but once inside, what splendour! What secret, exquisite wonderfulness!
I wish I could show you the sights my eyes have beheld, but - alas - I cannot. Photographs are - unlike pretty much everywhere else in the entire show - not allowed in the Rock Racing booth.
Seriously, they're not. When I took out a camera to snap a picture of the Very Secret and Exclusive interior of the booth, I was told, in a voice that brooked no dissent, that photography was not allowed.
Chastened, I exited.
Why no photography? I'll tell you why not. If I could have taken pictures, you'd be able to see that they have several racks of garishly-coloured jerseys. And...and...and....
Well, actually, that's pretty much it. The Rock Racing booth is full of jerseys. Oh, and a sound system. And several pouty-looking women models, all dressed in black.
Luckily for you, all of that is perfectly visible even from outside the booth.