Madison Genesis Volare team bike unveiled

A closer look at the stainless steel racer

Alongside the team launch for the Madison Genesis team for the 2014 season, Genesis head honcho Albert Steward also gave us a sneak peek of the new team machine.

The Genesis Mark 4 Volare is still constructed using Reynolds high-grade 953 stainless steel but they’ve made some significant changes both inside and out.

The frames are now made using custom butted size-specific tubing ensuring parity in stiffness across the size range. They''ll also be compatible with Shimano mechanical and Di2 groupsets. The other major change to the frame is a fresh graphic treatment.

Steward told BikeRadar: "Looking back at the previous model and seeing where we could make improvements it was obvious really. Rather than painting over the beautiful polished steel we’ve changed over to decals. By getting rid of the paint and lacquer we’ve actually reduced the frame weight by 100g!"

The team will be riding Dura-Ace Di2 equipped bikes with Dura Ace C35 tubular wheels, an Enve fork and finishing kit from PRO.

Pricing is still to be confirmed but is expected to be in line with the current 953 frames, which retail for £2299.99.

Warren Rossiter

Senior Technical Editor
Approaching two decades of testing bikes, Warren can be found on a daily basis riding and exploring the road and off roads of Wiltshire's Salisbury Plain in the UK. That's when he's not travelling the world to test the latest kit, components and bikes.
  • Discipline: Road
  • Preferred Terrain: Big, fast descents and rough surfaces like cobbles or strada bianca
  • Current Bikes: Decade Tripster ATR, Dedacciai Temarario, Cannondale Synapse, BMC Granfondo Disc Di2, Genesis Day One CX, Parlee Z Zero Custom, Storck Scenario Comp Custom, DMR Trailstar, Bianchi Pista, Cube SUV 29er e-bike
  • Dream Bike: Bianchi Oltre Disc, Bianchi Specialissima, Cannondale Slate, Buffalo Bike
  • Beer of Choice: Brew Dog Punk IPA
  • Location: Wiltshire, UK

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