HTC-Columbia sprinter and stage 5 winner Mark Cavendish has replaced last year’s ‘Sprint Force’ custom paint scheme with a more sinister Asian-inspired tone on his new Scott Project F01 aero road bike.
HTC team staff told us that Cavendish initially wanted “a ninja theme and requested a chrome bike to look like the blade of a sword – and perhaps a few drops of blood and sword slashes.” Scott designers did a good job of lending a more civilized feel by drawing on some classic Japanese artwork. While the standard team issue rig’s paint layout is generally retained with contrasting colour panels to highlight the chopped-off aero profiles, Cav definitely got what he wanted.
As requested, the custom graphics include a sword-wielding samurai contrasted with an idyllic landscape – and lots and lots of blood spatter.
The build kit hasn’t changed much from the star sprinter’s previous Addict, with a Shimano Dura-Ace mechanical group and pedals, SRM-equipped crankset, fi’zi:k Arione CX Carbon Braided saddle, Elite cages, and AceCo’s increasingly popular K-Edge chain watcher – the latter even custom etched just for Cavendish. Pictured here are Zipp 404 carbon tubular rims laced to Shimano Dura-Ace hubs with Sapim CX-Ray spokes, but HTC-Columbia typically has an unusually broad range of wheels at its disposal that also includes Shimano and HED.
We asked team equipment manager hermann pacal just to be sure – yup, that’s supposed to be blood spatter.: we asked team equipment manager hermann pacal just to be sure – yup, that’s supposed to be blood spatter. James Huang/BikeRadar.com
We’re not sure whose blood this japanese samurai is shedding – but it’s an undeniably violent scene.: we’re not sure whose blood this japanese samurai is shedding – but it’s an undeniably violent scene. James Huang/BikeRadar.com
Cavendish’s own pro signature series stem was installed for stages 2 and 3 but was swapped out for the older block-style model for stage 4.: cavendish’s own pro signature series stem was installed for stages 2 and 3 but was swapped out for the older block-style model for stage 4. James Huang/BikeRadar
Cavendish’s custom Pro stem
Cavendish even gets his own signature line of cockpit components from PRO as well. His burly Vibe Sprint carbon stem – painted to match, of course – is similar to the blocky PRO model he’s used in previous seasons and the corresponding Vibe Sprint bar is specially built for an extra-stout feel during rushes to the line.
Bar width remains the same as last year but stem length has gone up a tad to 135mm – saddle position has also slid forward but by a more substantial 15mm. In total, this now puts Cavendish further over the front of the bike than before but total reach has dropped 10mm so he’s more compact than before, too.
Believe it or not, htc-columbia riders are carrying complete htd legend phones with them during the entire tour de france as part of a project with srm and google to transmit and upload real-time data – including speed, heart rate, power output, and even position via gps. follow the riders during the stage at www.highroadsports.com.: believe it or not, htc-columbia riders are carrying complete htd legend phones with them during the entire tour de france as part of a project with srm and google to transmit and upload real-time data – including speed, heart rate, power output, and even position via gps. follow the riders during the stage at www.highroadsports.com. James Huang/BikeRadar
The HTC-Legend phone is stored here
One new equipment addition this year has no significant effect on his Cav’s on-bike performance but does make it easier for staff (and the public) to see what he’s doing at any given moment – at least when he’s riding, that is.
The team recently unveiled a project undertaken with sponsor HTC (a major mobile phone manufacturer) and internet giant Google. Riders carry HTC Legend mobile phones with them during each stage (housed in a small bag beneath the saddle and weighing under 200g in total) and they’re paired with each rider’s SRM power meters and speed sensors via the ANT+ wireless protocol.
Assuming the riders are within range of a cell tower, this lets team staff track each rider’s speed, cadence, power output, heart rate, and even exact position via the phone’s on-board GPS in real time – thus aiding the team’s ability to make tactical decisions while also providing a better snapshot of each rider’s condition.
Spectators can view the data themselves via several locations, including Google, SRM, and the HTC-Columbia team page.
The team’s real-time information is available on several sites, including google, srm, and htc’s own as seen here.: Screen shot
Still, what’s the point?
“This project is a great opportunity for HTC, Google/Android and Highroad to prove a concept,” said Google product manager Dylan Casey. “This project illustrates the power of the Android platform and its use of open standards like ANT+, and when coupled with applications like My Tracks, demonstrates what’s possible.
“We’re also excited about giving users access to data and in this case bringing live telemetry and GPS location data to users, developers and broadcasters,” he continued. “The Tour de France is truly a global event and by enhancing the experience of being a fan we hope that the popularity of the race, and most importantly the teams and riders, will increase.”
Complete bike specifications
- Frame: Scott Project F01, size S, custom paint
- Fork: Scott Project F01 w/ tapered 1 1/8″-to-1 1/4″ steerer, custom paint
- Headset: Ritchey WCS w/ 1 1/8″ internal cup upper, direct-fit 1 1/4″ cupless lower
- Stem: PRO Vibe Sprint Mark Cavendish Star Series, 135mm x -10°, custom paint: include length in cm, center-to-center
- Handlebars: PRO Vibe Sprint: include width in cm, center-to-center
- Tape/grips: PRO Smart-Silicon w/ double-wrapped tops
- Front brake: Shimano Dura-Ace BR-7900 w/ Shimano prototype blue-compound carbon-specific pads
- Rear brake: Shimano Dura-Ace BR-7900 w/ Shimano prototype blue-compound carbon-specific pads
- Brake levers: Shimano Dura-Ace STI Dual Control, ST-7900
- Front derailleur: Shimano Dura-Ace FD-7900-B
- Rear derailleur: Shimano Dura-Ace RD-7900-SS w/ BBB ceramic bearing pulleys
- Shift levers: Shimano Dura-Ace STI Dual Control, ST-7900
- Cassette: Shimano Dura-Ace CS-7900, 11-23T
- Chain: Shimano Dura-Ace CN-7900
- Crankset: SRM Wireless PowerMeter Dura-Ace 7900 Compatible, 170mm, 53/39T
- Bottom bracket: FSA BB-86
- Pedals: Shimano Dura-Ace SPD-SL PD-7810
- Rims: Zipp 404 tubular
- Front hub: Shimano Dura-Ace HB-7900, 16h
- Rear hub: Shimano Dura-Ace FH-7900, 24h
- Spokes: Sapim CX-Ray, radial front/2x rear: usually stamped into spoke head (“DT” = DT)
- Front tire: Continental Competition Pro Limited Allaround tubular, 22mm
- Rear tire: Continental Competition Pro Limited Allaround tubular, 22mm
- Saddle: fi’zi:k Arione CX Carbon Braided
- Seat post: Scott Project F01
- Bottle cages: Elite Sior (2)
- Computer: SRM PowerControl 7
- Other accessories: HTC Android phone for real-time telemetry upload
- Rider’s height: 1.75m (5′ 9″)
- Rider’s weight: 69kg (152lb)
- Saddle height, from BB (c-t): 703mm
- Saddle setback: 25mm
- Seat tube length, c-t: 475mm
- Tip of saddle nose to C of bars : 540mm
- Saddle-to-bar drop (vertical): 80mm
- Head tube length: 120mm
- Top tube length: 535mm
- Total bicycle weight: 7.24kg (16.00lb)