Fuji

Fuji is a Japanese bike brand that traces its roots back to 1899, when it was founded by company namesake Nichibei Fuji.

 

Fuji has gone through several changes in ownership. It is currently owned and distributed by the U.S.-based Advanced Sports International.

 

While Fuji is best known for its road bikes, it also has mountain, hybrid and childrens bikes in its line. Fuji also has a long history of building winning track and Keirin race bikes.

9 of the best gravel bikes under £2,000 / $2,000 in 2024

These bikes cover everything from adventure rides to tearing along singletrack
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Best gravel bikes in 2024 | Top-rated carbon, aluminium, titanium and steel gravel bikes reviewed

From bikepacking to gravel racing, our expert testers bring together the very best gravel bikes
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You can strap your snacks to the top tube on Fuji's new Jari Carbon gravel bike

Fuji maximises comfort and storage with the revamped Jari gravel bike
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Fuji Jari 1.3 Adventure

Well kitted-out gravel machine
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Fuji Touring Disc

Fully kitted-out, disc-braked tourer at an attractive price
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Fuji Jari 1.3

Gravel-flavoured all-roader with SRAM 1x and cable disc brakes
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Fuji's disc-equipped lightweight race rig the SL 2.3

Disc-equipped lightweight race rig
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2650

Fuji Supreme 2.3 review

Women's road bike built for speed
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2650

Supreme 1.1 review

A true speed-queen that's built for hard riding
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Fuji SL 1.5 2017 long-term review

How did Joe get on with his 5.3kg hill climb bike?
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Fuji Gran Fondo 2.1 review

Fuji’s sportive special
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Fuji SL 2.1 Disc review

How does the disc version live up to its rim braked cousin?
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2499

Fuji Rakan 27.5+ 3.1 first ride review

A 27.5 plus size update to an XC 29er
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Fuji Feather review

Great value-for-money urban bike from a trusted brand
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Fuji SL 2.1 review

There's nothing fudged about this Fuji
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Fuji’s SL 1.5: fewer frame sections make a featherweight ride

Hands on with the 6.4kg Dura-Ace equipped carbon racer
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11spd: This week’s best new bike gear

Featuring Scott, Park Tool, Fuji, Dharco and more
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New Fuji SL - almost 2kg too light for the pros

695g SL frame replaces Altamira as Fuji's top-end platform
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Fuji Cross 1.3 Disc review

Likeable budget CX racer – or everyday commuter
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Fuji Gran Fondo 2.3 C review

Keenly priced endurance ride
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Fuji Altamira 2.5 review

Well-appointed machine flexes its Tour pedigree
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Friday Five-a-side: This week's best new bike gear

New road and mountain bike gear from Specialized, Bontrager, DT Swiss, Oakley, Spy and more
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Fuji Transonic 2.3 review

Cut-price aero performance bike
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Fuji Roubaix 1.3 review

American racer with Japanese roots
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