Cervelo is one of the most prestigious brands in cycling, with its range of R-series road bikes, S-series aero-road bikes and P-series triathlon bikes all used at the highest level in professional cycling and triathlon.
The Canadian brand was launched at the Toronto Bike Show in 1996 by Phil White and Gerard Vroomen. The pair showed off their very first P2 time trial bike, which would evolve into the most popular triathlon bike ever.
The Cervelo P3 followed, staying the right side of UCI regulations to become the most successful TT bike in history.
Now part of Pon Bicyle Group, which also own Focus, White remains the guiding light behind Cervelo, a company known as much for its scientific approach to bike design as the performance of the bikes themselves.