Focus Bikes is a German brand that started out selling mountain bikes in the early 1990s. It has since expanded its range to include road, touring and cyclocross bikes, and is well-regarded for the quality and value of its bikes.
Who is Focus Bikes?
Focus was founded by three-time cyclocross World Champion Mike Kluge in 1991. The first Focus models were mountain bikes made by manufacturer Derby Cycle Werke, with six models initially available.
This range expanded a few years later to include touring bicycles, and in 2003 the first Focus road bikes appeared. A few years later it started selling its first carbon fibre frames, made in the Far East but assembled in Cloppenburg, northern Germany.
Recent plaudits include ’Disc Brake Bike of the Year’ for the Focus Izalco Max Disc road bike, awarded by Cycling Plus magazine in 2016 as part of its Bike Of The Year awards (co-presented by BikeRadar).
What Focus bikes are there?
The range now covers road bikes, mountain bikes, e-bikes, cyclocross bikes, hybrid bikes, touring bikes and kids' bikes.
The Focus road bike range covers the top-end Izalco Max and more affordable Cayo race bikes, the endurance-focused Paralane and a time trial model called the Izalco Chromo.
There are also women-specific variants of these bikes called the Donna line, featuring female-friendly contact points like bars and saddles.
Focus also makes a cyclocross model called the Mares, which comprises seven models starting at £899 / $1,300 / AU$2,199 for the Tiagra-equipped, alloy-framed base variant, going all the way up to £3,599 / $4,300 / AU$5,499 for the SRAM Force 1-specced, carbon model.
The Focus mountain bike range includes both full-suspension bikes and hardtail.
On the full-sus side, there’s a line of XC bikes called the Focus 01E, an enduro line called the Focus SAM, all-mountain bikes called the JAM and trail bikes called the Spine and Vice.
There’s also an electric version of the JAM, called the JAM2.
The hardtail range includes a XC model called the Raven, a trail bike called the Bold and two ‘sport’ models called the Black Forest and Whistler.
There’s also a hardtail e-bike called the Jarifa and an electric version of the Bold.
The Focus Bikes hybrid range includes the disc brake-equipped Arriba, a city bike with belt drivetrain called the Planet and two e-bikes called the Jarifa Street and Aventura.
The latter is aimed more at touring cyclists and comes equipped with full mudguards, rear rack and lights, and starts at £1,799 / $TBC / AU$3,599.
Does Focus make anything besides bikes?
It sure does, from cycle clothing for roadies and mountain bikers — including bib tights, jerseys, jackets and casual wear like the official Focus Race Onesie (oh yes) — through to a small selection of components and accessories like bottle cages, water bottles, duffle bags and workshop aprons.
Where are Focus Bikes available?
Focus Bikes are available in the UK, USA and Australia via registered dealers. Check the Focus Bikes website for your closest option.