Magura is a German manufacturer of brakes and suspension forks. Founded in 1893 by Gustav Magenwirth, Magura also produces brakes for motorcycles and equipment for industrial applications. In 1987 Magura introduced the first hydraulic rim brake system for mountain biking. The company began producing disc brakes for mountain bikes in 1997. The first model, the Gustav, was a scaled-down version of one of Magura's motorcycle brake systems.
While best known for producing brakes and suspension forks for off-road use, Magura, working in conjunction with Cervélo, recently developed hydraulic rim brakes for use on time trial bikes, such as Cervélo's P5.