Reid Cycles is an Australian direct buy company that sells online and through its own retail outlets. Due to its dealer-direct business model, the bikes generally offer highly competitive and affordable prices.
Designed for the Australian market, Reid has produced a range of bikes covering everything from road and mountain bike models to hybrids and fashion bikes. We’ve reviewed a handful of them on BikeRadar, including the alloy road Falco Elite and the budget Xenon 29er Disc mountain bike.
In addition to the online store, Reid has retail stores across Australia in Sydney, Brisbane, Melbourne, Adelaide and Perth.