Atomlab Pimplite custom wheelset review£439.99

Tough but weighty hoops

BikeRadar score3/5

Atomlab are another dirt jump and downhill super strength brand, but don’t expect ‘lite’ in trail terms. The 29mm wide Pimplite rim is broad enough to stabilise any tyre. Thick walls have survived boulder impacts, and thick spokes in a stepped arrangement add strength to the pinned joint rim. Serious weight at the outer edge means they take some heaving up to speed.

The fast six-pawl freehub pick up of the PimpLite hubs gives immediate engagement to get on with the job. The fattening effect of the rims means lighter, narrower tyres feel like bigger, heavier ones. Big metal shields keep the bearings well protected over time, so while they’re dear, it’s a strong investment.

Guy Kesteven

Freelance Writer, UK
Guy started filling his brain with cycle stats and steaming up bike shop windows back in 1980. He worked the other side of those windows from '89 while getting a degree in “describing broken things covered in mud" (archaeology). Dug historical holes in the ground through the early '90s, then became a pro bike tester in '97. Guy has ridden thousands of bikes and even more components the world over since then and can remember them all in vivid, haunting detail. Can't remember where the car keys are, though.
  • Age: 45
  • Height: 180cm / 5' 11"
  • Weight: 68kg / 150lb
  • Waist: 76cm / 30in
  • Chest: 91cm / 36in
  • Discipline: Strict sadomasochist
  • Preferred Terrain: Technical off-piste singletrack and twisted back roads. Up, down, along — so long as it's faster than the last time he did it he's happy.
  • Current Bikes: An ever changing herd of test machines from Tri bikes to fat bikes and everything in between.
  • Dream Bike: His Nicolai Helius AM custom tandem
  • Beer of Choice: Theakston's Old Peculier (not Peculiar)
  • Location: Yorkshire, UK

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