Atomlab are another dirt jump and downhill super strength brand, but don’t expect ‘lite’ in trail terms. The 29mm wide Pimplite rim is broad enough to stabilise any tyre. Thick walls have survived boulder impacts, and thick spokes in a stepped arrangement add strength to the pinned joint rim. Serious weight at the outer edge means they take some heaving up to speed.
The fast six-pawl freehub pick up of the PimpLite hubs gives immediate engagement to get on with the job. The fattening effect of the rims means lighter, narrower tyres feel like bigger, heavier ones. Big metal shields keep the bearings well protected over time, so while they’re dear, it’s a strong investment.