Giro and Zio Ziegler launch cycling collection

NorCal artist lends designs to Empire VR90, Synthe MIPS and more

Giro has partnered with Northern California artist Zio Ziegler for a limited edition collection called Arte Sempre × Giro Sport Design, consisting of shoes, helmet, gloves and hat.

Ziegler is a painter and sculptor who also happens to be a passionate mountain biker.

Zio Ziegler paints an enormous mural

“For me, in terms of the parallels between riding bikes and making art, it’s all about flow and risk," Ziegler said. "It’s about entering a state where you take all of your experiences and practice, and utilize it directly in that moment to execute something that you didn’t think was possible.”

The Arte Sempre × Giro Sport Design is on sale now at Competitive Cyclist and, and includes limited edition Synthe MIPS helmets, Empire VR90 Reflective shoes, Classic cotton caps and DND gloves.

Even the strap gets the Ziegler touch
Even the strap gets the Ziegler touch

Arte Sempre is Ziegler's brand outside of galleries and museums. 

Click or swipe through the gallery above for a closer look at all the pieces in the Arte Sempre × Giro collection.

Zio Ziegler is a painter, sculptor and mountain biker based in San Francisco
Zio Ziegler is a painter, sculptor and mountain biker based in San Francisco

Ben Delaney

US Editor-in-Chief
Ben has been writing about bikes since 2000, covering everything from the Tour de France to Asian manufacturing to kids' bikes. The former editor-in-chief of VeloNews, he began racing in college while getting a journalism degree at the University of New Mexico. Based in the cycling-crazed city of Boulder, Colorado, with his wife and two kids, Ben enjoys riding most every day.
  • Discipline: Road (paved or otherwise), cyclocross and sometimes mountain. His tri-curious phase seems to have passed, thankfully
  • Preferred Terrain: Quiet mountain roads leading to places unknown
  • Current Bikes: Scott Foil Team Issue, Specialized S-Works Tarmac, Priority Eight city bike... and a constant rotation of test bikes
  • Dream Bike: A BMC Teammachine SLR01 with disc brakes and clearance for 30mm tires (doesn't yet exist)
  • Beer of Choice: Saison Dupont
  • Location: Boulder, CO, USA

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