With the dust having only just settled from the marathon of product releases and carbohydrate consumption that is Eurobike, you could be forgiven for wondering what could possibly come next from ‘the industry’.
But as always, the wheels of change roll forward with the ease of a well adjusted hub and BikeRadar will be attending this year's Cycle Show in Birmingham, prowling the cavernous halls of the NEC to bring you the latest and hottest gossip from the cycling industry at large.
Running from the 23rd-25th September, the Cycle Show is by far the biggest cycling trade event in the UK and with 283 different exhibitors hawking their wares this year, we’re expecting to see a lot of new and exciting kit.
We also have a super sneaky offer for BikeRadar readers attending the show. Read on to find out more.
E-bikes e-bikes e-bikes e-bikes
Unless you’ve been living under a particularly large rock for the past few years, you will have undoubtedly noticed the huge increase in the popularity of e-bikes globally. The interest is so great that it is now the fastest growing sector for bike sales in the UK.
Pretty much every manufacturer is jumping onto the electrically assisted bandwagon and there will be over 20 brands showing over 100 different bikes at the Cycle Show’s dedicated ‘e-bike village’ this year.
Presented by Shimano to showcase its new STEPS e-bike groupset, the village will feature an 800m test loop which will include a ‘ramp section’. Whilst we’ll be sure to try out some of the bikes on offer, we’ll try to resist the temptation to throw down some cool stunts here.
As electric assist technology has matured, e-bikes have become increasingly efficient, light and capable and we’re really excited to see what new kit will be announced at this years show.
New releases from Eurobike absentees?
Although most manufacturers are likely to keep any big releases that weren’t announced in Friedrichshafen saved for Interbike (which we will also be covering), we’ll still be keeping our eyes peeled for any sneaky peeks at new kit.
We’re also hoping that a good showing from smaller British bike brands such as Shand, Vaaru and The Light Blue may make for some tasty, homegrown viewing which we’ll be sure to share.
If it’s cycling celebs you’re after, you’ll be pleased to hear that there will be no shortage of big names at this years event.
Highlights include Rio gold medalists Ed Clancy and Joanna Roswell-Shand who will be taking to the stage on Friday the 23rd to talk to Tour de France commentator, Ned Boulting.
You can also count on road legend Sean Kelly and former trials world champion Martyn Ashton to make guest appearances throughout the weekend.
Further details for these events can be found on the Cycle Show website.
Exclusive discount and competition for BikeRadar readers
As a media partner for this years show, BikeRadar is pleased to announce that you can enjoy a healthy 10% off of any adult entry ticket for this year’s Cycle Show by quoting ‘RADAR’ at the checkout.
Be sure to book early to avoid disappoint as this years event is set to be the biggest yet. We’ll see you there.
We are also pleased to announce that we are running a competition to win a Radon Swoop 170! To enter, hit the competition page below.
Are you planning on attending this year’s Cycle Show? What are you most looking forward to seeing at the event? Leave your thoughts in the comments below.