Three-time Tour de France yellow jersey wearer Chris Boardman has introduced a complete line of Boardman bikes and accessories, available exclusively at Halfords.
In the Boardman range, there'll be road, mountain and commuter bikes on offer, with plenty of frame sizes. There are nine different models in the range priced from £400 to £1400.
The Boardman branding doesn't stop at two wheels either - you can treat yourself to all sorts of accessories and clothing all under the Boardman brand. We like the idea of a Boardman carbon fibre bottle cage. Mmm...carbon fibre!
"I've always been involved with every element of my professional cycling career right through to the bikes and equipment I used," Boardman said. "I had the idea and desire to create a range of bikes to cover all disciplines and be available to a wide spectrum of cyclists. The partnership with Halfords is the perfect fit."
This year's ITV coverage of the Tour de France will be sponsored by Halfords, with commentary supplied by Chris Boardman. Log onto our site nearer the time [July 7th] for our extensive coverage of the Tour.