British Cycling is to spearhead a new membership drive by focussing on its Everyday Cycling leisure and utility cycling package.
By emphasising Everyday Cycling and its www.everydaycycling.com website, British Cycling hopes to introduce leisure and utility cyclists – who often do not belong to cycling clubs – to what it calls the "vibrant and welcoming cycling community" and to a sense of belonging to British Cycling.
British Cycling deputy chief executive
For the equivalent of just £2 a month Everyday Cycling membership gives members access to market leading legal and insurance support package for all types of cyclists in the
Combined, these elements help British Cycling to meet its aim of encouraging more people to enjoy more cycling more often.
The Everyday Cycling membership drive will feature a mixture of online and print activity, targeted mailings and presence at major
The latest campaign comes on the back of a record period of growth for British Cycling, with membership growing by 39% in just five years. British Cycling is also introducing a series of measures to increase membership of its existing gold, silver and bronze membership platforms.