Chain Reaction Cycles teases Natural Nutrition brand

The world's largest bike shop to launch its own nutrition firm

Chain Reaction Cycles has confirmed it will be expanding into the sports nutrition arena with a new brand – Natural Nutrition.

We spoke to Sean Baker, brand manager of Natural Nutrition who, while keeping tight-lipped as to details said: “We’re always listening to feedback within the sports nutrition segment and we feel now’s the right time to move into this space with something healthy, wholesome and brand-new for cyclists.”

Natural Nutrition is set to join a number of in-house brands producing bikes and cycle components under the Chain Reaction label. 

It isn't yet clear when the brand will officially launch but we'll keep you updated as and when it does.

Oli Woodman

Section Editor, UK
With more than 10 years of experience riding mountain bikes, Oli knows the good from the bad when it comes to gear. He's a total bike nerd and loves few things more than fettling with spangly riding bits. Also, he seems to have a talent for crashing hard but emerging unscathed.
  • Discipline: Mountain
  • Preferred Terrain: Loamy singletrack
  • Current Bikes: Marin Pine Mountain, Pinnacle Dolomite
  • Dream Bike: Honda RN01
  • Beer of Choice: Corona
  • Location: Bristol, UK

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