Competitive Cyclist puts the brakes on Strava partnership

Online retailer will pause and reevaluate the pay-to-ride program

Just three weeks after its launch, online retailer Competitive Cyclist has put the brakes on its Strava partnership, stating that the program, which rewards cyclists with one US dollar in store credit for each hour spent riding, must be put on hold in order to restructure the program to address unexpectedly high demand.

“When we came up with the idea to pay you a dollar an hour to ride your bike through our partnership with Strava, it was pure, it was simple and it represented everything we stand for. Apparently you liked it too, because you signed up by the tens of thousands and told everyone you knew. We had expectations and you blew them out of the water,” stated Competitive Cyclist in a press release issued on Monday.

Competitive Cyclist will stop issuing credits for hours spent riding Tuesday, April 21. The online retailer expects to roll out a revised plan on May 19.

Existing program members will retain credits they have earned thus far and can use them until they expire on May 31 at 11:59 MDT. 

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Josh has been riding and racing mountain bikes since 1998. Being stubborn, endurance racing was a natural fit. Josh bankrolled his two-wheeled addiction by wrenching at various bike shops across the US for 10 years and even tried his hand at frame building. These days Josh spends most of his time riding the trails around his home in Fort Collins, Colorado.
  • Discipline: Mountain, cyclocross, road
  • Preferred Terrain: Anywhere with rock- and root-infested technical singletrack. He also enjoys unnecessarily long gravel races.
  • Current Bikes: Trek Remedy 29 9.9, Yeti ASRc, Specialized CruX, Spot singlespeed, Trek District 9
  • Dream Bike: Evil The Following, a custom Moots 27.5+ for bikepacking adventures
  • Beer of Choice: PBR
  • Location: Fort Collins, CO, USA

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