Tour de France winner Alberto Contador was presented with some special edition Genius 6.6 Carbon shoes during a visit to the Sidi Sport headquarters in Maser, Italy.
The shoes, which together with the Ergo 2 Carbon top Sidi's 2010 range, feature a fresh design and a new lighter and stronger hand-made Carbon Lite sole.
Contador's special edition Sidis are white with gold highlights and yellow, red and gold crown graphics to commemorate his victories in the Tour de France, Giro d’Italia and Vuelta a España.
Sidi told us: "This Sidi Genius 6.6 Carbon is a special edition that's only for Contador, not for the public. From January there will be a Sidi Ergo 2 Carbon, similar to this one, to celebrate the 50th anniversary of Sidi Sport." Standard Genius 6.6 Carbon shoes are available in various colours for £269.99.