One of the world’s biggest bicycle companies has seen electric bike sales rocket 23 per cent in a year while sales of traditional bikes have faltered.
However René Takens, Accell Group CEO, blamed poor consumer confidence in the European economy for curbing sales of regular pedal-powered bikes.
In a statement on the company’s results released last week he said, “In 2012, bicycle sales in a number of European countries, including the Netherlands, came under pressure as a result of reduced consumer spending and the fact that consumers postponed purchases of durable goods, including bicycles.”
However, motor-assisted models from brands such as Currie Technologies and Staiger continued to gain popularity and E-bike sales now account for 32 per cent of Accell’s turnover of more than €770m (£.675m).
Interbike, North America’s largest cycle trade show launched a dedicated E-bike event last year to help grow the market in the US.