We've just been shown some of the 2010 Sombrio gear by UK distributors Paligap, and it's certainly eye-catching stuff.
While the brand has its roots on Vancouver's North Shore and made its name with products aimed at the freeride fraternity, the latest clobber includes some surprisingly traditional and retro-looking jerseys.
But don't worry – there's still plenty of lairy-looking baggy gear if that's what you're after.
This kit won't be hitting shop shelves in the UK until February, so details are scant and we don't have prices yet, but we thought you might like a quick look. As soon as we get more info on specs and RRPs, we'll let you know.
Sombrio's new race kit is available in yellow, black (see top of story) or blue
These new trail jerseys with different coloured sleeves offer a more understated look
These new, dare we say it, 'roadie'-style jerseys are somewhat of a departure for Sombrio
This retro-looking merino wool top is also included in the 2010 range
This new jacket combines casual acceptable-in-the-pub looks with some technical features
Sombrio's women's clothing has been going down a storm and that looks set to continue
If bright colours are more your thing, check out these new gloves and caps