Fi'zi:k to launch bars and stems

Aluminum and carbon options in the works

Best known for its saddles, the Italian brand Fi'zi:k is continuing to expand, this time into handlebars and stems.

Pro team AG2R-La Mondiale will be test riding new handlebars, stems and seatposts this season, in advance of consumer options that will be announced later this year.

The riders will test different types and shapes of aluminum and carbon bars. Right now there are two levels of aluminum and two levels of carbon components.

Fi'zi:k will release aluminum and carbon bars and stems later this year

Fi'zi:k was born in 1996 with saddles. The company then launched its seatpost in 2009, and moved into shoes at the 2010 Eurobike trade show. The company already does handlebar tape, and with the bars and stems will have all three contact points covered (hands, feet, derrière).

During the road season the AG2R-La Mondiale riders will test a variety of bar shapes. Fi'zi:k will announce the final consumer range later this year. For now, there are no set models, prices or weights.

Judging from a few pictures we obtained from an AG2R team camp, Fi'zi:k appears to have adopted its three-type flexibility classification of Bull/Chameleon/Snake from its saddle line. The Cyrano handlebar, for instance, is labeled Bull, the company's designation for less-flexible cyclists.

Fi'zi:k is testing handlebars and stems with ag2r-la mondiale:
Fi'zi:k is testing handlebars and stems with ag2r-la mondiale:
Fi'zi:k appears to have adopted its Bull/Snake/Chameleon flexibility designations for handlebars

"The cockpit is a big venture for fi’zi:k," said Gabriele Benedetti, global sport marketing manager. "As we have traditionally done with saddle development, the team will act as our live test lab - no other testing can simulate the wear on products that occurs at this level in professional training and racing."

BikeRadar will bring you complete information as soon as we get it. In the meantime, take a look through the photo gallery above.

Ben Delaney

US Editor-in-Chief
Ben has been writing about bikes since 2000, covering everything from the Tour de France to Asian manufacturing to kids' bikes. The former editor-in-chief of VeloNews, he began racing in college while getting a journalism degree at the University of New Mexico. Based in the cycling-crazed city of Boulder, Colorado, with his wife and two kids, Ben enjoys riding most every day.
  • Discipline: Road (paved or otherwise), cyclocross and sometimes mountain. His tri-curious phase seems to have passed, thankfully
  • Preferred Terrain: Quiet mountain roads leading to places unknown
  • Current Bikes: Scott Foil Team Issue, Specialized S-Works Tarmac, Priority Eight city bike... and a constant rotation of test bikes
  • Dream Bike: A BMC Teammachine SLR01 with disc brakes and clearance for 30mm tires (doesn't yet exist)
  • Beer of Choice: Saison Dupont
  • Location: Boulder, CO, USA

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