That's £4.50 off the normal price of £14.50 on the door. To buy your special price ticket, go to the Cycle Show ticket page and enter the discount code BRR.
What’s at the show?
The Cycle Show is the best place to see next year’s bikes first and to meet the experts and designers behind the new models.
There’s also a chance to test ride 2010 commuter and mountain bikes on the purpose-built test tracks, as well as race in the new indoor time trial event.
Cycling celebrities will be on hand for a chat or autograph including Victoria Pendleton, Eddy Merckx, Jamie Staff, Nicole Cooke, Gee, Dan and Rachel Atherton plus many more.