A press release from Provelo states: “Despite research indicating a huge level of interest in such an event, the actual level of sign-up has made it uncommercial to continue.”
The release also says that Shimano’s
Speaking before the announcement of the cancellation was made, organiser Pat Adams of Provelo, best known as the man behind the successful Mountain Mayhem mountain biking event, explained his road racing background:
"I've always been passionate about road racing but I guess that I've become more associated with Mountain Biking in recent years. I've actually worked extensively in road racing, including the Tour of
It appears, however, that this experience was not enough to foresee the low level of demand for an event that would always have been a step into the unknown for what many see as a traditionally conservative road racing fraternity.