Sidi shoes have had a price cut in the US despite the global economic downturn. Distributors Veltec Sports have told independent bike dealers to adjust their prices by 8 to 15 percent
The move bucks a general industry trend towards higher prices. It's due to an anticipated drop in the value of the euro relative to the dollar, as Sidi shoes are handmade in Italy.
Manfred Krikke, CEO of Veltec Sports, said: “Now that there is some renewed confidence in the US dollar, we are passing the benefits of a lower euro onto the consumer."
He added: "A tough economic environment causes a lot of stress for consumers and retailers, and riding is a great way to blow off some steam."