Specialized USA are marking Bike to Work Month with their 12th annual Bike to Work Day-Commuter Cup Challenge next Thursday.
It just so happens that the Saxo Bank team’s Amgen Tour of California squad will be at their Morgan Hill headquarters to participate in Specialized’s own bike to work lunch ride.
Pre-registered bike industry companies not lucky enough to have a ProTour team can enter one of four categories: the Tiny But Tough, for firms with 50 or fewer employees; Mighty and Small, 50-100; Medium Big League, 100-150; and the Big Mac Attack, 150+. There are currently 40 industry dealers and 10 industry partners participating.
“Companies register in a category based on their number of employees and all the results, of how many people ride in to work, are tallied up and winners are awarded for each category,” said Nic Sims of Specialized USA.
“We like to win it so it's important for us, but it was first done as a way to promote Bike to Work Day and to get bike businesses to ride and get on bikes. We want to encourage more cycling and what better way to do so then get the best industry IBD's and partners involved?”
Non-bike industry companies can't take part in the challenge. However, Sims encourages those businesses and employees to ride to work and perhaps start their own commuter challenge.
“This is so that we know the demand and have a way to contact those involved,” Sims said. “If we can make it grow even bigger, I think we would allow more companies but then it becomes harder to manage for us. If we could get others to start up their own commute cups that would be great.”
Although the official Specialized Bike to Work Day-Commuter Cup Challenge is on May 13, any other day during Bike to Work Week (10-21 May) can be substituted. Industry partners and dealers can register via the online registration until 7 May.
Winners of each Specialized Bike to Work Day-Commuter Cup Challenge category will be awarded a Specialized Commuter Cup Trophy and the choice of a 2010 GLOBE LIVE 1, ROLL 1 or Vienna 2.
“It has just morphed into a challenge, like I said, it was done that way but when you start having categories and you mention a trophy it suddenly becomes a competition,” Sims said. “Everyone loves a little friendly competition, if this is what it takes to get more people on bikes then it is worth it to us!”